In an increasingly digitized world, it is worth asking why companies invest so much time and money in fairs. After all, most people look at products online before buying. So, shouldn't your company focus on developing your website to market your products instead of spending thousands of euros on trade shows? If this is what you think, you're not alone. Many salespeople and business owners often wonder if it is worth the cost of attending trade shows. But the answer is yes: attending fairs can be a great tool for any business to attract more customers.
Why? Read on to find out...
Fairs are good for publicizing the brand
Brand awareness is important for any company. The more people know about your brand, the more customers you can attract. At a fair, you have the opportunity to reach thousands of customers at once. You will also have the opportunity to meet many of your potential customers face to face and answer any questions they may have about your brand and product range.
Trade shows offer a great opportunity to measure and track your brand awareness. To do this, you can install an easy way at the brand's stand for people to leave their contact details. After the event is over, you'll be able to see how many people took advantage of this opportunity to learn more about your brand. You can also run a social media promotion around the fair, encouraging people to follow you on social media. In this way, you will be able to reach more potential customers and publicize all the content that is created in networks around your brand.
Trade shows help build relationships with key partners
Trade shows are the perfect opportunity to network with other companies and build relationships with key partners. For example, if you work in the fashion sector, you can attend Paris Fashion Week. This event brings together many fashion brands, retailers, buyers and others from the fashion industry. By attending the event, you will have the opportunity to network with others in your industry and better understand the needs of your customers.
After the event is over, you will have a large list of contacts. You will also have important information about what your customers are looking for. This can help you make better decisions about future products and services. You can keep in touch with these contacts through social networks. You can even send an email after the event to everyone who visited your booth at the show so they know how to keep in touch with your company in the future.
Fairs are a good way to find new products
Many fairs have a part dedicated to showcasing new products. This can be an excellent opportunity to discover new products, specific models that satisfy a need, or how companies in the sector invest in R&D. You can also use the contacts you make at these events to find new people to develop your products and represent your brand.
Trade shows can raise awareness and attract visitors to your website
Attending a fair is a great way to make your brand known. If you have a presence on social networks, you can take advantage of the event to promote your brand on the networks you use such as Linkedin, Instagram, Facebook or TikTok. You can also create a specific marketing strategy for your trade show booth. Here are some ideas to help you promote your brand at a trade show:
Choose a theme for your booth that matches your brand and products: Keep your company's brand and products in mind when planning and designing your booth at the trade show. Your booth should match your brand and products and be a visual representation of your company.
Always present your brand name- One of the best ways to promote your brand at a trade show is with a large banner that includes your company name. Be sure to include your logo, website URL, social media, and any other important information on the banner.
Influencers or micro-influencers are increasingly being used to help promote your company at the fair. Since they have a large number of followers on social networks and can generate a great impact both in the fair, in a more specific way, and in their followers, in a broader way.
The final result
As you can see, trade shows can be a great way to attract new customers and build your brand. They can also help you make valuable connections with other companies in your industry. To make the most of your time at a trade show, focus on connecting with potential customers and partners.
The previous preparation of the design of your stand or the exhibition of your products is always essential. Focus on talking to visitors and making the most of your time at the fair.
And above all enjoy the event.