Each year, more than 2,100 million tons of waste are produced (the equivalent to filling more than 800,000 Olympic swimming pools), caused mainly by plastic. The level of waste produced has accelerated in recent decades and only 16% (323 million tons) of that waste is recycled.

Reusing for a second use and consuming reusable products is essential to fight against waste. We live in a throwaway society where products are used once and become garbage that ends up in oceans, lakes and rivers. For this reason we have created a line of products made of 90% discarded bottles with the objective to reduce waste and generate minimal impact on the environment.